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Answers to the most common questions about who we work with, how we operate, and what to expect when partnering with DropUp.
We build complete marketing systems for growth-stage companies. That means positioning your business in the market, establishing your brand identity, building a website that converts, and setting up the systems and automation to generate and nurture leads. We handle strategy and execution so you don't have to.
Most agencies start with traffic. We start with foundation. We build positioning and brand first, then website, then systems, and only then drive traffic. We also pair AI-enhanced execution with human-led strategy, publish transparent pricing, and guarantee you own everything we build. No lock-in, no dependencies on us.
We publish transparent pricing on our website so you can see exactly what things cost. Our premium pricing is anchored against the $600K-$900K cost of building a comparable in-house marketing team. We work with founders and companies across multiple revenue stages, so scope and investment vary.
We serve founders and companies at multiple stages: outgrowing founders at $500K-$5M, established local businesses looking to scale, competitive dealers at $5M-$85M, and frustrated CMOs at $10M-$500M companies. What matters is that you're serious about growth and ready to invest in building it right.
Clarifies how our marketing, people, and systems support works—and how to choose the right starting point for your business.
Most clients benefit from all three, but it depends on where you are. If your positioning is weak, that's the first priority. If your website doesn't convert, that matters before you scale traffic. If you have leads but can't follow up, systems are the bottleneck. We assess your actual situation and recommend what matters first.
Most foundation builds take 60-90 days. That includes positioning strategy, brand development, website build, and initial systems setup. The timeline depends on complexity and how quickly you can provide feedback and decisions. We move fast, but we don't cut corners on strategy.
AI accelerates execution without replacing strategy. We use it for content creation, copywriting, design iteration, and lead nurturing automation. But positioning, brand direction, and growth strategy are human decisions. You get the speed and efficiency of AI paired with the judgment that only humans can provide.
It means the order matters. A weak brand and unclear positioning make paid ads inefficient. A poorly converting website wastes traffic spend. We build the foundation first -- positioning, brand, website -- so when you do drive traffic, it lands on something that actually works. You get better results and lower CAC.
How to get help, stay on track, and make the most of your project or ongoing partnership with DropUp.
Yes. You own everything. The website, the copy, the design, the brand guidelines, the systems, all of it. We use standard tools like Webflow and standard integrations so you're never locked into us. You can take everything tomorrow if you want.
We work with existing teams all the time. We can strengthen your foundation, fill specific gaps (brand strategy, website, or systems), or take full ownership of everything. Some clients use us as an extension. Others partner with us to upgrade their capabilities. We figure out what makes sense for you.
Start with a conversation. We'll learn about your positioning, your market, your goals, and what's actually broken. From there, we'll outline what a foundation build looks like for you and share what it costs. No fluff, no pressure -- just clarity on whether we're the right fit.
Yes. We build on standard platforms and integrate with whatever CRM or tools you already use. Zapier, HubSpot, Salesforce, Pipedrive -- we connect it all. You're not locked into our stack. We work with what you have.