A Brand That Feels Like Breathing Again
Bora Nora was born from a feeling—the need to reset, recharge, and rediscover what matters. DropUp helped bring that feeling to life through a name that stirs curiosity, a visual language that calms and inspires, and a brand story that opens the door to future offerings like retreats, meditations, and soulful merch.
Bora Nora was born from a feeling—the need to reset, recharge, and rediscover what matters. DropUp helped bring that feeling to life through a name that stirs curiosity, a visual language that calms and inspires, and a brand story that opens the door to future offerings like retreats, meditations, and soulful merch.
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Business Overview
Industry
Type of Project
Turn a Vision Into a Movement
- Develop a unique, evocative brand name with story and soul
- Craft the full brand strategy: mission, voice, positioning, values, audience clarity
- Design a calming yet bold visual identity system
- Create branded assets and content themes for storytelling and engagement
- Outline product pathways (retreats, digital tools, apparel, partnerships)
A Brand That Guides the Way Home
A Brand That Guides the Way Home
Bora Nora partnered with DropUp to develop a full brand from the ground up—combining poetic strategy with powerful positioning. We named the brand, built its story, crafted the visual identity, and laid the foundation for future retreats, content, merchandise, and digital offerings.
Bora Nora partnered with DropUp to develop a full brand from the ground up—combining poetic strategy with powerful positioning. We named the brand, built its story, crafted the visual identity, and laid the foundation for future retreats, content, merchandise, and digital offerings.
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