Project Overview
Bringing a Brighter Brand to Life
After rebranding from Front Range Clinics, Porch Light Health needed more than a logo—they needed a system of creative tools that reflected their heart. DropUp developed their social media strategy, designed dozens of marketing assets, and created thoughtful, human-centered materials to support patients and team members across multiple locations.
After rebranding from Front Range Clinics, Porch Light Health needed more than a logo—they needed a system of creative tools that reflected their heart. DropUp developed their social media strategy, designed dozens of marketing assets, and created thoughtful, human-centered materials to support patients and team members across multiple locations.
Business Overview
Addiction Recovery & Wellness Clinics
Industry
Healthcare / Addiction Recovery / Wellness
Type of Project
Brand Strategy + Marketing + Patient Engagement
Business Overview
Addiction Recovery & Wellness Clinics
Industry
Healthcare / Addiction Recovery / Wellness
Type of Project
Brand Strategy + Marketing + Patient Engagement
Objectives
Make Recovery More Visible, More Human, and More Connected
- Build and manage a branded social media presence to boost trust and awareness
- Design print and digital materials for every step of the patient journey
- Support clinic growth with location-based tools and promotional assets
- Bring consistent visual identity and clarity across patient and team touchpoints
(BEFORE)
(AFTER)
A Brand That Connects With Real People
Key Outcomes
Key Outcomes
A Brand That Connects With Real People
Key Outcome
Managed social media content, calendars, and visual strategy
Key Outcome
Designed clinic-wide marketing materials to support outreach and operations
Key Outcome
Produced branded gifts and giveaways to boost morale and visibility
Key Outcome
Created a 50+ page VIOP workbook and a branded Patient Passport to support care
Key Outcome
Strengthened community trust through consistent, story-driven design
Key Outcome
Managed social media content, calendars, and visual strategy
Key Outcome
Designed clinic-wide marketing materials to support outreach and operations
Key Outcome
Produced branded gifts and giveaways to boost morale and visibility
Key Outcome
Created a 50+ page VIOP workbook and a branded Patient Passport to support care
Key Outcome
Strengthened community trust through consistent, story-driven design
