Manufacturing (HVAC)

First Co.

First Co. is a nationwide manufacturer of HVAC systems for multi-family and residential buildings. With over 50 years of innovation, they’re known for engineering quality, longevity, and trust.

Project Overview

Turning a Trusted Manufacturer into a Modern Brand

(Marketing)

First Co.’s products were top-tier, but their digital experience didn’t reflect the company’s scale or legacy. DropUp redesigned their website to improve customer experience, enhance product access, and position the brand for the next phase of growth. We also launched a custom online company store to create branded cohesion and simplify internal ordering.

First Co.’s products were top-tier, but their digital experience didn’t reflect the company’s scale or legacy. DropUp redesigned their website to improve customer experience, enhance product access, and position the brand for the next phase of growth. We also launched a custom online company store to create branded cohesion and simplify internal ordering.

Business Overview

HVAC Equipment Manufacturer

Industry

Manufacturing (HVAC)

Type of Project

Marketing + Branded Experience

Business Overview

HVAC Equipment Manufacturer

Industry

Manufacturing (HVAC)

Type of Project

Marketing + Branded Experience
Objectives

Elevate the Brand. Connect the Dots.

  • Refresh First Co.’s digital presence with a clean, intuitive website
  • Improve product access and navigation for distributors and reps
  • Build a company store for internal teams, dealers, and partners
  • Design branded gear and materials to reinforce culture and visibility
  • Create a seamless online experience that mirrors First Co.’s offline excellence
Services Breakdown

Services Breakdown

(BEFORE)

(AFTER)

A Better Experience, Built to Scale

Key Outcomes
Key Outcomes

A Better Experience, Built to Scale

First Co. partnered with DropUp to modernize their digital presence and create a branded company store experience that connects their internal team and distributor network through smart design, elevated branding, and simple user functionality.

First Co. partnered with DropUp to modernize their digital presence and create a branded company store experience that connects their internal team and distributor network through smart design, elevated branding, and simple user functionality.

Key Outcome

Redesigned and launched a modern, mobile-friendly website with improved UX and navigation

Key Outcome

Created a centralized digital hub for reps, distributors, and customers

Key Outcome

Built and launched a fully branded company store with curated apparel and promotional gear

Key Outcome

Improved brand consistency across digital, print, and physical touchpoints

Key Outcome

Helped position First Co. as a modern, forward-thinking leader in a competitive market

Key Outcome

Redesigned and launched a modern, mobile-friendly website with improved UX and navigation

Key Outcome

Created a centralized digital hub for reps, distributors, and customers

Key Outcome

Built and launched a fully branded company store with curated apparel and promotional gear

Key Outcome

Improved brand consistency across digital, print, and physical touchpoints

Key Outcome

Helped position First Co. as a modern, forward-thinking leader in a competitive market