Tactical Training & Security

The Benjamin Guard

The Benjamin Guard is a tactical training facility and executive protection company providing hands-on instruction, firearms training, and security services for civilians, law enforcement, and high-net-worth individuals.

Project Overview

Building a Brand That Commands Respect

(Marketing)

The Benjamin Guard had the expertise, the team, and the mission—but needed a brand and marketing system to match. DropUp helped define their positioning, launch a bold digital presence, and create standout physical brand assets—from apparel to a fully wrapped truck—that made their presence impossible to ignore.

The Benjamin Guard had the expertise, the team, and the mission—but needed a brand and marketing system to match. DropUp helped define their positioning, launch a bold digital presence, and create standout physical brand assets—from apparel to a fully wrapped truck—that made their presence impossible to ignore.

Business Overview

Tactical Training & Security

Industry

Tactical Training & Security

Type of Project

Marketing + Brand Development

Business Overview

Tactical Training & Security

Industry

Tactical Training & Security

Type of Project

Marketing + Brand Development
Objectives

Make the Brand as Strong as the Mission

  • Develop a clear, confident brand identity and visual system
  • Launch a professional, high-impact website
  • Design and produce promotional materials for outreach and training
  • Wrap and brand the company’s tactical vehicle
  • Create marketing collateral to attract partners, students, and agencies
  • Build awareness around a unique mix of elite training and family-driven values
Services Breakdown

Services Breakdown

(BEFORE)

(AFTER)

From Unknown to Unmissable

Key Outcomes
Key Outcomes

From Unknown to Unmissable

DropUp partnered with The Benjamin Guard to bring their vision to life—from the ground up. We built and managed their brand, website, creative strategy, and marketing tools, helping establish a strong public presence that matched their elite expertise.

DropUp partnered with The Benjamin Guard to bring their vision to life—from the ground up. We built and managed their brand, website, creative strategy, and marketing tools, helping establish a strong public presence that matched their elite expertise.

Key Outcome

Built a bold, scalable brand identity rooted in trust, grit, and clarity

Key Outcome

Designed and launched a responsive, conversion-driven website

Key Outcome

Produced branded assets including decks, brochures, banners, and apparel

Key Outcome

Managed the tactical truck wrap, transforming it into a mobile brand statement

Key Outcome

Created mission-aligned social content and experiences that boosted visibility and industry partnerships

Key Outcome

Built a bold, scalable brand identity rooted in trust, grit, and clarity

Key Outcome

Designed and launched a responsive, conversion-driven website

Key Outcome

Produced branded assets including decks, brochures, banners, and apparel

Key Outcome

Managed the tactical truck wrap, transforming it into a mobile brand statement

Key Outcome

Created mission-aligned social content and experiences that boosted visibility and industry partnerships